Like cell phones that have taken over Kenyans lives, digital signage has taken a routine concept that's been around since Span Image and essentially put it on more muscle than ever before. But digital signage is more than a neat technological parlor trick. With many conventional advertising venues — including billboards, print, and broadcast television — losing ground against the Internet, digital signage is quickly becoming a hybrid tool that has created a rapidly expanding niche of its own in Kenya — a fixed signpost with a dynamically changeable and projectable message that can reach any target or demographic in this country.
Digital signage and retail sales are a match made in heaven. Therefore, to get a broader view of what's going on in that realm, we asked a few experienced minds what they think of the digital signs of the times, this is one of them said.
Thomas Mucheru: Broad Digital Ltd said that the growth of Digital Signage in Kenya is still in its formative stages compared to countries like the USA and the UK. In that respect there needs to be continuous loyalty from companies to use Digital Signage for a long term to show the overal effects on sales and profit that has benefited from signage. "
The number of screens in Kenya are still few in comparison to other countries, technology while becoming cheaper still needs to have an impact with size and location of the screens." Mr Mucheru is the IT Technical Supervisor at Broad Digital in Nairobi.
Digital Signage in Kenya, can still be seen as an open market where companies need to create their financial year around signage budgets. If major companies decide to use signage more than they have in 2010, it will have a chance to grow into a powerful form of advertising thats not limited to shops and banking halls.
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